Profit or Die A podcast by The Blue Collar Wave
Most home service business owners are working themselves into the ground and wondering why the numbers never add up. They're following advice from people who've never run a crew, never made payroll on a Friday when the bank account was thin, and never had to tell a good tech he couldn't get a raise because the margins weren't there.
That stops here.
Profit or Die is the podcast for home service business owners across every trade who are done with the fluff, done with the gurus, and ready to hear the truth about what it actually takes to run a profitable operation. HVAC, plumbing, electrical, roofing, landscaping. If you own it, operate it, and lose sleep over it, this show was built for you.
Your host Jim spent 45 years in the trades, from apprentice to business owner, before moving into consulting. He's been in the truck. He's run the crews. He's done the books at midnight and made the hard calls in the morning. He brings that experience to every episode, no theory, no fluff, just the operational truth that most coaches are too polished to tell you.
Alongside Jim is co-host Pete, who has heard every mastermind pitch, every seven-figure promise, and every recycled conference keynote the industry has to offer. Pete asks the questions your technicians, your dispatcher, and your office manager are all too afraid to ask out loud.
Together they cover pricing strategy, labor optimization, close rates, dispatching, marketing, profit levers, and the compounding impact of fixing multiple problems at once. Every episode is built around one goal: putting more money in your pocket and more control back in your hands.
This is not a podcast for people who want to feel good about their business. It's for people who want to actually build one.
Visit thebluecollarwave.com to learn more. And if you want to see exactly where your profit is leaking, run your numbers at theprofitsimulator.com.